For this project, I paired up with the designers at Isolary to help create an illustration for a t-shirt design. SR SUNTOUR, who develops and manufactures items for the bicycle market, was looking to make a unique shirt design for an upcoming INTERBIKE trade show.

Our goal was to create a vintage, propaganda style illustration, while maintaining the brand's main color palette. We had to work within limitations of colors due to mass production budgetary constraints. By incorporating a raised fist holding a bike cartridge, along with a tire spoke starburst, we were able to achieve an eye catching and impactful design that shows strength and unity. This design was also used for select campaigns in web and print.

Responsibilities

• Design

• Illustration

• Production

Collaborators and Credits

• Isolary design cooperation and art direction