I had the pleasure of working on a multitude of Nike By You projects where I handled many different roles and responsibilities.

I partnered with digital producers, designers, authorers/developers, and categories in the creation delivery of all production assets for Nike.com, email, Nike App, and social media. My job was to think creatively within the constraints and standards of existing brand guidelines to provide concepts and design execution for promotional campaigns.

Many projects required fast turnaround with consideration for budget and limitations of creative assets. Working within these constraints required resourceful thinking and close collaboration. Our delivered campaigns resulted in successful product sales which met or exceeded goals.

I combined shoe anatomy and material knowledge to colormatch physical swatches for web. I collaborated with the builders, designers, and developers to provide digital color values for accurate screen representation for consumers.

As a team, we collaborated with fashion brands and athletes like Patta, Maharishi, Herron Preston, and Kevin Durant to create impactful storytelling for new and exclusive product launch campaigns.

Responsibilities

• Digital design, concept

• Asset production, image retouching

• Colormatching, customization testing

Collaborators and Credits

• Allison Olson + Robby Day, digital design and concept

One of my favorite categories to work with was NikeLab. I created assets to promote Nike collaborations with brands and designers like Virgil Abloh, Cactus Plant Flea Market, Pigalle, Gyakusou, Matthew M. Williams and others.

Responsibilities

• Digital design

• Production

• Art direction

Collaborators and Credits

• Kyle Sandler, digital producer

Nike Sportswear is a collection of popular lifestyle shoes and attire. I was able to work on projects like the Air Max 270 React “Art Movement” series and Nike Joyride among many others.

Responsibilities

• Digital design

• Production

• Art direction

Collaborators and Credits

• Martin Torres, digital producer

• Peter Gjovik, digital design and production