The flexi retractable lead was invented 50 years ago and today is the world's leading dog leash brand in over 90 countries around the globe. In 2010, flexi was awarded the illustrious "Brand of the Century" award.

Our team strategized and created a digital visual system to build informative, effective assets for a large product catalog. The goal was to keep the digital designs consistent with the packaging consumers would receive while providing as much information up front as possible through visuals.

Responsibilities

• Digital design

• Illustration

• Production

• Art direction